We TRANSFORM VISION into REALITY

4 Elements of a Foolproof Startup Marketing Strategy

by | Jun 12, 2017 | Uncategorized | 0 comments

Startups spend a great deal of initial time and energy on the product or service.. You started with an idea; then it blossomed into a product or service. Now you may even have some startup money. Congratulations! Now it is time to start marketing your business to the masses.

But first things first. Any successful marketing plan must begin with a foolproof marketing strategy. You must craft your marketing strategy before planning and executing any of your tactics.
 

What Is a Marketing Strategy?

Marketing strategies are a combination of your visions for the future of your company. It should define every move you make going forward. To begin to define your marketing strategy, first take some time dreaming about your vision.

Take some time to think about where your business is going and why. Ask yourself what major beliefs will guide you. Use these answers to build your business’ mission statement, and make sure you stay consistent with that mission.

Then begin these four steps:
 

1. Identify Your Ideal Customer

Define your target customer. For small businesses, define “the ideal client.” These will be the types of clients that not only will buy your product or service, but also love the product or service so much that they will tell others about it, which in turn brings you even more business..

You want to define your ideal client as narrowly as possible. You can’t just say your target audience are “women over 35.” There is nothing that allows you to draw any useful conclusions from this audience other than demographic information. Paint as complete a picture of your audience as you can. Try to create several individual personas. Each persona is one person with a story and personality.
 

2. Make the Competition Irrelevant

In order to achieve incredible growth, you must change the context of how the market sees what you offer and, in doing so, make your competition irrelevant. The more niche your produce or service is, the more successful the company. But in order to be successful, you must prove that difference to your ideal customers.

Most businesses try to focus all of their attention on selling, servicing and talking about where their market is today. They create products and services to sell to people who are already demanding those products and services. There’s nothing wrong with that. There’s money to be made there, but that’s where everyone else is playing too.

You want to show your customers that your business does something that no one else does, or does something in a way that no one else does. If you keep this in mind, no one can compete with you.
 

3. Make Content the Voice of Strategy

Use content to address some of the gaps you identify in your customer journey. Write a “Frequently Asked Questions” page for your website, or address potential questions in a blog post. Address customer concerns on social media or post a how-to video on your website. Continue to create great, strategically focused content, and you’ll gain and keep your customers’ trust.

Content is how you move people through the steps of the customer journey. Content is how you give your marketing strategy a voice. Because of that, you must take a strategic and systematic approach to how your content is developed.

Use content to address some of the gaps you identify in your customer journey. Write a “Frequently Asked Questions” page for your website, or address potential questions in a blog post. Address customer concerns on social media or post a how-to video on your website. Continue to create great, strategically focused content, and you’ll gain and keep your customers’ trust.
 

4. Strategy Is the Key

Strategy is absolutely the key to any marketing plan. Make sure you achieve an optimal marketing mix across all of your promotional channels, whether it’s social media, print publications or by other methods. Take time to evelate, and don’t hesitate to modify or eliminate strategies that don’t work.

With these four elements, your marketing strategy will be more effective. More importantly, your strategy will be extremely effective at reaching your target customers.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

69 − = 65

call

FREE BUSINESS REVIEW

 1-hour phone or in-person review of your business plan

 1 page summary of thoughts and ideas about your business

* indicates required


I have been working with Joe for about five years. He has helped a great deal of my team open doors that would have otherwise remained closed. He is amazing using a step by step approach that has assisted Dell in achieving our goals.

Michael Dell

 
CEO, Dell Inc.

Joe is honest and dependable. His high level of expertise in many areas of business has been crucial to the development of Advanced Xposure. Joe proved his value in a short period of time and I truly appreciate his work ethic and the quality of his work.

Brendon Caine

 
Owner, Exposure.

We have had the pleasure of working with the best speakers and trainers in the world. Joe brought our audience alive with insights and ideas that will change the way we approach business forever.

Richard Carbone

 
VP Sales Operations, North America Sales and Service. Unisys Corporation

Address

 

9453 Waterstone Blvd.
Suite 140
Cincinnati, OH 45249.

(513) 301-0538

About Us

 
We provide your company with a team of expert sales and marketing professionals to help you accomplish your goals. Depending on your individual needs, we can provide assistance with formulating business and marketing plans, devising sales strategies, online marketing, strategic business writing, graphic design, and public relations.

Share This